Where to start? I think most new business fail because the lack if understanding of this phase of the business. From my perspective this is the most challenging part of thd entire business infrastructure. Nothing else is less exact than this, or at least – that us dust it seems for most of us with no marketing knowledge.
The least understanding that you have on this topic the less important that you think it is and that is the biggest mistake. The rest of all of your work will suffer and most likely fail because of this misunderstanding.
So what is marketing anway?