“Being naked is the #1 most sustainable option. We’re #2.”
Wise words from one of our regular sustainable fashion suspects: Reformation. And they aren’t exactly wrong but in times of a global shutdown, wearing an environmentally friendly face mask is both sustainable and safe. Plus, most places that require masks may also frown on nudity. No shirt, no shoes, no masks, probably…no service!
Reformation’s unique face masks come in the coolest designs and colors, adding some much-needed fun to an otherwise sombre fashion piece. Let’s all agree if we’re having to wear a mask, we could use a little brightening up.
And you can even brighten up someone else’s day by choosing to donate a pack to one of the organizations they’re partnering with (see below).
Reformation’s Ethical and Sustainability Practices
Reformation uses some of the most sustainable materials around (usually recycled and organic) but their line of facemasks admittedly puts safety over sustainability. The non-medical grade face masks are made with a TENCEL™ and cotton, blended with lesser sustainable viscose and polyester thread. Not perfect, but designed to last.
We do like the fact that there are tie-on masks bearing no elastic ear straps.
Since 56% of their dyeing partners are either Bluesign® or OEKO-TEX 100 certified (and the rest are tested against a whole gamut of restricted substances), they’re non-toxic… which is good considering masks personal.
Supply chain & labor practices:
We’re impressed with the fact that most of Reformation’s line is produced in the US, in the 33 Los Angeles based factories they own.
Their masks, however, are some of the few outliers produced overseas. While we don’t know where exactly, we do know their overseas partners are located in Morocco, Turkey, and China. Since all are held to equal stringent standards, we can assume that the factory is held to the Global Social Compliance Programme’s (GSCP)…